Super Bowl commercials--a main reason people watch the game (if their team isn't playing in it...way to go Pats). After watching years of the Super Bowl, its obvious to see that these commercials are mainly targeted towards the male audience. Beer commercials, men's face wash, men's clothing, men driving nice cars, and hot girls advertising GoDaddy.com.
Some commercials, of course, were incredibly lame (sorry Tebow), and others left us laughing our... tails off. Yet, clearly the majority of football watchers are men--but come on now people, women like to watch football too!
Yes, some commercials, like Doritos, were geared towards whoever, male or female, likes the chips. But I can only recall one commercial that specifically was "for the women." My first thought: What gives?
And let's face it, beer and Doritos were the big hits of the night.
My favorite and most memorable of the night...
Clearly geared towards men:
http://superbowlads.fanhouse.com/2010/budweiser-body-bridge/
-only men in the commercial drinking the beer
http://superbowlads.fanhouse.com/2010/dove-youre-a-man/
-the catch phrase: "now you're a man"
For either sex:
http://superbowlads.fanhouse.com/2010/doritos-play-nice/
-who didn't think this was funny, come on.
http://superbowlads.fanhouse.com/2010/motorola-megan-fox/
-hot chick in a bath tub...women want to be her, men want to be WITH her.
Geared for the sappy, hopeless romantic women:
http://superbowlads.fanhouse.com/2010/google-parisian-love/
-a love story...how cute. I watched the game with three other females, and that was the only commercial when afterwards we all went, "Awwww!"
Now, don't get me wrong. The Denny's commercials with the chickens were slightly amusing, and the Etrade commercials with the babies always make me laugh. But it's obvious that the majority of the Super Bowl commercials are geared towards men. It may be strategy, if you think about it: women can still buy products geared for a male's attention (like beer or a nice car), but a man won't necessarily buy a product geared towards women--you didn't see any commercials for Covergirl or feminine products, am I right?
Monday, February 8, 2010
Monday, February 1, 2010
Blogs vs. Regular Websites
From what little I know about blogs, I've always assumed they are like online journals--people write what they're thinking and post it for others to read. Regular websites, on the other hand, are the go-to information sites. It's where we find the weather, learn celebrity gossip, catch up with our favorite sports teams, where we find information, etc. Websites are (usually) professionally designed, updated frequently, and are intended to reach out to a number of different audiences. Blogs (again, from what I'm assuming) tend to be updated less frequently, are less intricately designed, and may even be less accurate and or/less popular than other websites. Not sure if that's the answer to the question... but I thought I'd give it a shot.
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